After two years of chaos, Google search data had a heroic story to tell as 2022 came to a close. Dubbing 2022 the year of change, we created Google’s signature Year in Search video, telling the story of a roller coaster year from the ever-important point of view of the average user.

The design team advocated for change, too, pushing type outside of the signature search bar, implementing kaleidoscopic transitions, collages, and even a shift to “dark mode” (highly contested!)

The campaign garnered the most impressions of any Year in Search campaign to date, and the main film boasts over 250 million YouTube views.

2022
Google Brand Studio